Lee MalachStrategy & creativeLet’s talk
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Lee Malach/Strategy & creative advisory

Understand what really
needs to be said,
and how to make
people listen.

Strategic consulting and creative advisory
for projects, leaders and campaigns.

Supporting marketing leaders and executives, sharpening briefs and building messages that give your work a clear direction.

Let’s talk
12+

Years of experience in strategy,
advertising, content and creative

Your challenge

When should we talk?

When there is a lot to say, clarity starts with deciding what matters. I help identify the challenge, sharpen the message and choose a practical direction.

Starting a new role or navigating organisational change?Assess the situation, set priorities and choose a direction.

We assess the current situation, clarify priorities, positioning and messages, and establish a sound basis for decisions.

Preparing to launch a product, service or new venture?Positioning, value and a brief that guides the launch.

A successful launch starts well before the campaign. It requires a clear view of the market opportunity, the audience, what sets the offer apart and the message that will make it relevant. Together, we can sharpen your positioning, value proposition, marketing strategy and the brief that guides the launch.

Facing a stalled brief, a marketing challenge or an unclear message?Find the real problem and a clear direction forward.

We identify the real problem, separate the essential from the secondary and develop a strategic and creative direction. The work can also focus on a pitch, value proposition or campaign review.

Is your relationship with your advertising agency falling short?Sharper briefs, shared expectations and better decisions.

The creative work is not always the source of the problem. The gap may lie in the brief, the definition of the challenge, the workflow or expectations on either side. An experienced adviser working alongside the client can sharpen briefs, assess recommendations, improve collaboration and support better decisions.

Support can also include advising leadership on the scope and terms of working agreements with advertising suppliers.

Building a narrative for a public or social initiative?Turn a complex issue into a clear communication framework.

Public and social initiatives operate in an environment shaped by competing interpretations of reality. A strategic process helps map the issue, understand the public context, define the central idea and develop a clear, informed communication framework.

This work also supports political and social campaigns that need to turn a complex position into a clear, memorable story.

Have another challenge that needs a fresh perspective?

Let’s talk
Working together

How can we work together?

From a focused strategy session to ongoing advice, shaped around your challenge and the involvement you need.

Let’s talk
About Lee
Lee
MalachSTRATEGY & CREATIVE

Experience that connects
thinking with decisions.

Lee Malach is a strategic and creative adviser with more than 12 years of experience in advertising, content and digital. She founded LIMA Digital and has worked closely with marketing leaders, executive teams and advertising agencies across a wide range of industries.

Her experience in management, strategy and creative work helps her quickly identify the challenge and turn a strategic decision into a message and a course of action. Alongside her consulting work, she hosts the podcasts “The Brief” and “Banu Lefaleg”.

More about Lee (Hebrew)
Articles

Ideas you can
put to work.

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Contact
Start with a conversation

Something you
need to figure out?

Tell me a little about your challenge, and we can explore how to work together.

Let’s talk.

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